Building Your Personal Brand in Your 50s and Beyond

Imagine having the clarity and confidence

to navigate any change life throws your way.

That's the power of personal branding, and it's

not just for career climbers.

Hey, friend. Ever feel like those old fashioned

ideas about aging just don't fit you? If you're ready to

own this incredible chapter with grace, style, and a touch of

sass, this is your space. Welcome to the aging with

grace and style podcast. I'm Valerie Hatcher, and I'm here

with empowering tips, inspiring stories, and a whole lot of

fun just for us, women over 50. So grab

your favorite beverage, turn up the volume, and let's

get started.

I can't believe it's been a year since

I started this podcasting journey.

For those who have been riding with me during this time, a big thank

you. During this year, we've talked about a

host of things, fashion, styles, skin

care, confidence, imposter syndrome,

AI, etcetera, and it's been a blast. You

might wanna go back and see what you've missed or

relisten to some of your favorites. But

as I celebrate this milestone, I've had this

realization. There's even more that

I want to share. I'm calling it

personal branding or maybe the art of

being unapologetically yourself. It's

not about becoming an influencer,

but something deeper, especially for us

amazing women ready to unlock our next chapter.

You may or may not know that I'm a

direct communicator. I'm not rude, but I keep it

real, which sometimes makes some people

squirm while others are appreciative.

But I've learned a thing or two about owning who I am.

You'll also quickly discover that I

sometimes have a goofy sense of humor because,

honestly, why should we be so

serious all the time? I'm also creative,

always trying something new in fashion

with my hobbies, you name it. I tell you this

because it turns out all of

these things form the basis of my brand. And

guess what? You have one too.

Maybe it's time to dust it off, add some sparkle,

and share it with the world. So here's the

plan for this 2nd year. You can still

count on those relevant and relatable topics

with some fun mixed in, but I'm adding a whole new

layer. I'm ready to dive into what it

takes to build a personal brand that attracts

incredible opportunities, amazing people,

and lets you design a life that you love.

So let's get started.

Okay. So I've tossed around that phrase personal branding,

but what the heck does it actually mean?

So here's how I like to think about it. It's

the combination of your reputation, your

visibility, and how you make people feel.

In other words, it's what people think of when they

hear your name, how easily they can find

you, and the overall impression that you

leave. Now the important part,

branding is about being your most authentic

self. It's not about faking a perfect

image or trying to please everyone. Think

about some women, maybe even public

figures or somebody in your real life

whose energy or message really resonates

with you. Chances are what you

admire is their genuine brand

that's coming through. Now the important

part,

Let's bust a few myths right now because these

can hold us back. 1st, personal branding

is not about faking it till you make it.

Nobody likes a phony. Right? It's the exact

opposite. It's about revealing the awesome, genuine

you that's already there. 2nd,

some people think that you have to be

this world famous expert to have a brand.

Nope. We all have unique

experiences, skills, even quirks. That's the good

stuff. Your perspective matters. And

finally, let's address that fear

of seeming like you're bragging. Think about it

this way. If you have something valuable to

offer, whether it's knowledge, support,

or even just a good laugh, why wouldn't you

share it with the world? That's how you find your

people and make a positive

impact. Okay. So now we've busted

those myths. Just remember, a personal brand

is for everyone. Alright. So

maybe you get what personal branding is, but

that question of why bother is

probably popping up, especially for us ladies over 50.

Let's be real. We've earned the right to

not care what others think. But here's the thing.

A strong personal brand is a powerful tool for

living life on our terms. So let's break it

down. Let's start with

owning your own narrative. Don't you just

roll your eyes at outdated stereotypes about aging?

A strong personal brand lets you define

who you are and what you're capable of,

pushing back against those ages boxes.

Picture this, maybe you've

always been seen as the nurturing

friend, but now you're ready to

show that you're bold, adventurous.

You're wanting to show that side. Branding is

about expressing all those awesome facets of yourself.

As women over 50, we've earned the right to control our

image. Personal branding puts you in the

driver's seat of your narrative.

We need to have confidence in transitions.

Life throws us curve balls. There's job changes,

empty nest, maybe retirements.

It can all feel disorienting. Having

that solid brand foundation, knowing your

strengths and what you stand for, it

makes these transitions so much smoother.

Think of your brand as your compass when

navigating uncharted waters. Feeling

confident and and clear on your value is

a game changer, especially during life transitions.

But confidence is just the first step.

Imagine navigating those changes

surrounding by a supportive network of people

who get you. That's the power of attracting

your tribe. And guess what? A strong

personal brand is the magnet that draws them.

Whether you are seeking new career opportunities,

amazing friendships, or you just wanna surround

yourself with people who understand you,

a clear brand acts like a magnet. We

all want that community. Right? And actively

putting your passions and values out there, it

helps you connect with your people. For

example, I have a few tribes, and

and that's okay. As a matter of fact, it's healthy.

So I have my tribe who I met through work.

Our work in HR is really what brought us together,

but our values and personalities and

goals and funny stories have kept us together

well over a decade. And then within that

group, there are 2 of us who

we've connected on a whole other level and

that we both have other interest in common

that would be our creative sides. Then I have

my tribe that I met through church. Over the years,

we've become connected and bonded. Our kids

have grown up together. We're growing

older together. We've celebrated

kids' weddings. We've celebrated our anniversaries.

We've celebrated grandkids being born, etcetera.

All of this, it's

part of who I am. They are my community.

Finding your tribe is amazing. Right? But

building a strong network requires intentionality.

In the next segment, we're gonna explore some

practical, actionable steps that you can take.

So if you're feeling a little fired up about this personal branding

thing, then don't worry. You don't need

to overhaul your entire life overnight.

Let's start with a few simple actions that

you can take today to start building your brand

foundation. One would be like a self

awareness boost. So grab your journal. Y'all know I talk about

journaling almost every time we meet. Or even just a piece

of paper and jot down some answers to these questions.

What are you naturally good at? And

what activities bring you a sense of joy

or satisfaction? And here's a

fun one to uncover some hidden gems

about your brand. Think about

the top 3 compliments that you get over and

over. Maybe it's your sense of humor

or your color advice that you give,

or simply that you just brighten people's day

and write those down. Now don't overthink them. And

so why does this matter? Because

these compliments aren't just nice words. They're

clues. They show how others genuinely

perceive you. Do you see them as part of

your ideal brand image? So we'll dive

deeper into this on the worksheet that we're gonna talk about

later. So hold on to those compliments.

And then we have, we can do a mini brand audit.

So take a look at how you currently show up in the

world. Does your social media presence

feel aligned with who you are now? Does

the way you dress reflect your personality

and what you want to convey? This isn't about

being judgmental at all. It's about

noticing any gaps between

your desired brand and how it's

currently expressed and focus on

consistency. You can't be everything to everyone.

So pick, say 2 to 3 things that you want to

be known for. This could be traits like

knowledgeable, supportive, creative,

or even has a good sense of humor. Now

the key is to make sure these are coming

across in everything you do, how you talk with

your friends, the content you post,

how you dress that consistency,

it builds brand recognition with the right people.

So are you starting to see how this whole personal branding

thing is not only powerful, but it can be kind of

fun. Remember, it's about

revealing the awesome you that already exist,

not forcing yourself into some unnatural

mold. Now this isn't a

magic fix it all solution. Building a

personal brand, it takes work, but

it's a journey to self discovery, to

greater clarity and attracting the opportunities that you

deserve. That's why in this

next chapter of this podcast, I'm

committed to including this topic, along with the

others that we normally discuss, bringing you

actionable steps, stories, and maybe even a

few experts along the way to guiding you on this

journey of self discovery and empowerment. And, of

course, we still gotta have some fun while we're

doing so. I am so excited to see

where this takes us, how it changes our lives and

helps us build an amazing community of women

supporting each other. So what can you do

now? 1st, download your

personal brand snapshot from the link that I've going that

I've placed in the show notes and start with those

self reflection questions. Next,

share this episode with a friend who could use a dose of inspiration.

The more women we have uncovering their superpowers,

the better. So stay tuned for our

next episode next week. Until then,

stay bold, stay beautiful, and most

importantly, stay you.

Thanks for hanging out with me today. I hope you're feeling

inspired and ready to own your awesomeness. I

love sharing this space with you. And if you loved today's

episode, do me a favor, share it with a friend who

could use some extra inspiration. A quick rating

and review really helps too. Don't forget to

subscribe so you never miss an episode. Let's

keep this conversation going. Head over to

pod.aging with grace and style.com to sign

up for my newsletter. Until next time, keep shining

with grace, style, and a whole lot of

sass.